Define your reporting strategy for the actionability

Actionability is the characteristic of being actionable. It expresses the idea that action can be taken, which can be used as a basis for taking action Reporting for actionability: Giving context to our data “Focusing on the most actionable part […]

User centricity: the biggest challenge in digital analytics and marketing.

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. Sam Walton. The sentence is nothing but true. It’s simple and responds to […]

Beyond selling products: listings and GA’s enhanced e-commerce

Sell more. More bookings. Leverage the best-sellers. Everywhere. Is it the right tactic? Probably there is something smarter you can do to sell better. I’m one of those still subscribed to many newsletters. Today I open one of them, from […]

I want to measure everything. I want it all. And I want it now.

The most-heard sentence from Managers: we must measure everything. However, this is far from being true. Not everything must be measured. Lets imagine you own a business. An e-business. Maybe successful, maybe not (yet). You are in the moment in […]

The broken pyramid. Or the hungry hungry hippos game.

I already heard this story too many times: why do I need to hire analysts if we can build awesome dashboards with this amazing-and-expensive tool? With this mindset, your company will start to play the hungry hungry hippos game. Ask […]

Bed & Breakfast Analytics Foundation #1: Burn the silos!

We are surrounded by skilled people. We are also surrounded by unskilled people. How do we manage such diversity? How can we be sure that our Data setup is the one you need? Discover my thoughts throughout this post, being […]

Bed & Breakfast Analytics: The 10 Motivations and the 10 Foundations

We are surrounded by data. What can we do with that? For what? How? What can we expect and what not? What are the common errors? Size matters? Open source or commercial tools? Here you should find some tips to […]