User centricity: the biggest challenge in digital analytics and marketing.

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. Sam Walton. The sentence is nothing but true. It’s simple and responds to […]

Using data effectively. I bet you don’t!

Every company has data. Every company understands (or should understand) the value of data. But, are you using data in an effective way? According to FORTUNE, in a post early this year only 27% of C-level executives think their company […]

The broken pyramid. Or the hungry hungry hippos game.

I already heard this story too many times: why do I need to hire analysts if we can build awesome dashboards with this amazing-and-expensive tool? With this mindset, your company will start to play the hungry hungry hippos game. Ask […]