User centricity: the biggest challenge in digital analytics and marketing.

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. Sam Walton. The sentence is nothing but true. It’s simple and responds to […]

Using data effectively. I bet you don’t!

Every company has data. Every company understands (or should understand) the value of data. But, are you using data in an effective way? According to FORTUNE, in a post early this year only 27% of C-level executives think their company […]

Bed & Breakfast Analytics Foundation #1: Burn the silos!

We are surrounded by skilled people. We are also surrounded by unskilled people. How do we manage such diversity? How can we be sure that our Data setup is the one you need? Discover my thoughts throughout this post, being […]