{"id":164,"date":"2016-12-17T11:02:36","date_gmt":"2016-12-17T11:02:36","guid":{"rendered":"http:\/\/dev.thediar.com\/?post_type=jetpack-portfolio&#038;p=164"},"modified":"2017-10-20T10:53:39","modified_gmt":"2017-10-20T08:53:39","slug":"deindeal-ch","status":"publish","type":"jetpack-portfolio","link":"https:\/\/www.thediar.com\/en\/portfolio\/deindeal-ch\/","title":{"rendered":"DeinDeal.ch, marketing &#038; merchandizing optimized"},"content":{"rendered":"<p>The number 1 shopping platform in Swiss off-price e-commerce.<br \/>\nUsing the slogan &#8220;More lifestyle for a better life!&#8221; DeinDeal seeks to become the most customer-friendly e-commerce platform in Switzerland, bringing joy to its users 365 days per year.<!--more--><\/p>\n<p><strong>The challenge<\/strong><\/p>\n<ul>\n<li>No consolidated reports<\/li>\n<li>No clear KPIs defined for monitoring<\/li>\n<p>\u200b<\/p>\n<li>No fast and reliable answers for web and apps analysis<\/li>\n<\/ul>\n<p><strong>The work done<\/strong><\/p>\n<ul>\n<li>Defined KPIs and implemented them for automated daily monitoring<\/li>\n<li>Installed Qlikview, a Data Warehouse based on Talend, and Google Analytics for Digital Analytics<\/li>\n<li>Predictive models: CLV, Revenue Predictions, and Replenishment models<\/li>\n<\/ul>\n<p><strong>The results<\/strong><\/p>\n<ul>\n<li>Accurate Revenue prediction models<\/li>\n<li>Funnel optimization tools<\/li>\n<li>A\/B testing framework<\/li>\n<li>Deal duration and merchandizing optimization<\/li>\n<\/ul>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>The number 1 shopping platform in Swiss off-price e-commerce. 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