{"id":81,"date":"2016-12-15T22:14:48","date_gmt":"2016-12-15T21:14:48","guid":{"rendered":"http:\/\/dev.thediar.com\/?page_id=81"},"modified":"2022-10-06T11:33:15","modified_gmt":"2022-10-06T09:33:15","slug":"business-and-data-analytics","status":"publish","type":"page","link":"https:\/\/www.thediar.com\/en\/what-we-do\/business-and-data-analytics\/","title":{"rendered":"Business analytics and data science"},"content":{"rendered":"<p>Data must be understood as an <strong>asset<\/strong>\u00a0allowing your organization to be on the head-start at the moment of offering your products or services.<\/p>\n<div class=\"paragraph\">\n<blockquote><p><strong>Data analysis<\/strong> is the process that aims to highlight useful information in the data, to suggest conclusions, and to support the decision making of a business or organization.<\/p><\/blockquote>\n<div>\n<div>\n<p>With the different types of analysis we are able to:<\/p>\n<ul>\n<li>Better understand the business and the industry.<\/li>\n<li>Formulate the right questions.<\/li>\n<li>Model data in order to understand past and current business performance, so\u00a0future\u00a0behavior can be\u00a0predicted. We do this by applying data mining and simulation\u00a0techniques, and by finding rules and patterns\u00a0hidden in your data.<\/li>\n<li>Understand the best and the worst-case scenarios.<\/li>\n<li>By applying modeling tools and techniques, we are able to isolate the causes for a specific event that took place, and detect further business\u00a0opportunities in the areas of highest priority for the business.<\/li>\n<\/ul>\n<\/div>\n<div class=\"wsite-image wsite-image-border-none \">\n<div>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-82 size-large\" src=\"https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics.jpg?resize=640%2C113&#038;ssl=1\" width=\"640\" height=\"113\" srcset=\"https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics.jpg?resize=1024%2C180&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics.jpg?resize=300%2C53&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics.jpg?resize=768%2C135&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics.jpg?resize=700%2C123&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics.jpg?resize=520%2C91&amp;ssl=1 520w, https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics.jpg?resize=360%2C63&amp;ssl=1 360w, https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics.jpg?resize=250%2C44&amp;ssl=1 250w, https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics.jpg?resize=100%2C18&amp;ssl=1 100w, https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics.jpg?w=1100&amp;ssl=1 1100w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Our broad experience in business and data allow us to work in two directions:<\/p>\n<ol>\n<li>We formulate the right questions\u00a0and then find the data suitable for answering them.<\/li>\n<li>We explore your data\u00a0in a comprehensive way to find the business opportunities hidden in it.<\/li>\n<\/ol>\n<p>As an example, we can list the following applications:<\/p>\n<ul>\n<li><a href=\"https:\/\/labs.thediar.com\/demo-repurchase.html\" target=\"_blank\" rel=\"noopener\">An\u00e1lisis de recompra<\/a><\/li>\n<li>Customer Segmentation and RFM modeling<\/li>\n<li>Customer acquisition and retention optimization<\/li>\n<li>Up-sell and Cross-sell models<\/li>\n<li>Product and basket association<\/li>\n<li>Product recommendation techniques<\/li>\n<li>Merchandizing and Pricing optimization<\/li>\n<li>Shipping costs optimization<\/li>\n<li>Discount codes optimization<\/li>\n<li>Product discoverability<\/li>\n<li>Customer lifetime value and Customer Profitability<\/li>\n<li>\u200bCohort analysis<\/li>\n<li>ROI and attribution modeling<\/li>\n<li>Fraud analysis<\/li>\n<li>Anomalies detection<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"paragraph\">\n<p>A preliminary step to analysis is to get the available data, audit them, clean them and finally consolidate them. If some of these data are not available, we propose the best implementation techniques to start collecting them as soon as possible.<\/p>\n<p>\u200bTo fulfill these services we rely on the best-of-class tools, such as:<\/p>\n<ul>\n<li>R (#rstats)<\/li>\n<li>Python<\/li>\n<li>Knime, Rapidminer, SPSS, Clementine<\/li>\n<li>From spreadsheet or Excel to a data product (Shiny, Dash, etc)<\/li>\n<\/ul>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-83 size-full\" src=\"https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics_tech.jpg?resize=498%2C63&#038;ssl=1\" width=\"498\" height=\"63\" srcset=\"https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics_tech.jpg?w=498&amp;ssl=1 498w, https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics_tech.jpg?resize=300%2C38&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics_tech.jpg?resize=360%2C46&amp;ssl=1 360w, https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics_tech.jpg?resize=250%2C32&amp;ssl=1 250w, https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics_tech.jpg?resize=100%2C13&amp;ssl=1 100w\" sizes=\"auto, (max-width: 498px) 100vw, 498px\" \/><\/p>\n<\/div>\n<h2><\/h2>\n<p><aside id=\"text-4\" class=\"widget widget_text amr_widget\"><h4 class=\"widget-title\">Find out what success we can bring to your company<\/h4>\t\t\t<div class=\"textwidget\"><a class=\"button\" href=\"\/en\/meet-the-team\/success-stories\/\">Success Stories<\/a><\/div>\n\t\t<\/aside><\/p>","protected":false},"excerpt":{"rendered":"<p>Data must be understood as an asset\u00a0allowing your organization to be on the head-start at the moment of offering your products or services. Data analysis is the process that aims to highlight useful information in the data, to suggest conclusions, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":37,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page_fullwidth.php","meta":{"footnotes":""},"class_list":["post-81","page","type-page","status-publish","hentry","clearfix"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Data must be understood as an asset allowing your organization to be on the head-start at the moment of offering your products or services. Data analysis is the process that aims to highlight useful information in the data, to suggest conclusions, and to support the decision making of a business or organization. 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