{"id":90,"date":"2016-12-15T22:20:11","date_gmt":"2016-12-15T21:20:11","guid":{"rendered":"http:\/\/dev.thediar.com\/?page_id=90"},"modified":"2019-07-09T12:06:02","modified_gmt":"2019-07-09T10:06:02","slug":"digital-analytics-and-cro","status":"publish","type":"page","link":"https:\/\/www.thediar.com\/en\/what-we-do\/digital-analytics-and-cro\/","title":{"rendered":"Web Analytics, CRO and Digital Marketing Optimization"},"content":{"rendered":"

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Data-driven marketing optimization<\/strong> is an analytical approach to marketing that values decisions that can be supported with verifiable data. The success of the data-based approach depends on the quality of the data collected and on the effectiveness of its analysis and interpretation\u00a0in order to optimize the results of marketing.<\/p><\/blockquote>\n

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With Conversion Rate Optimization we are able to\u00a0improve the performance<\/strong>\u00a0of your website and apps, mainly driven by insights coming from digital\u00a0<\/strong>analytics<\/strong>\u00a0and\u00a0user feedback<\/strong>. This results in increasing sales, leads or any other goal (depending on the nature of the website or app) by mostly taking the existent traffic and\u00a0making the most out of it<\/strong>.<\/p>\n

With a\u00a0digital analytics<\/strong>\u00a0tool we keep track of users and their\u00a0behavior<\/strong>: where they come from, their destination within your website or app, or the navigational patterns through the different contents. The\u00a0content analysis<\/strong>\u00a0allows us to identify where the greatest\u00a0potential<\/strong>\u00a0is and what should be improved to achieve the stated\u00a0goals and objectives<\/strong>.<\/p>\n

As part users’\u00a0quality\u00a0measurement,\u00a0traffic sources<\/strong>\u00a0is a key point. By\u00a0segmenting<\/strong>\u00a0the different traffic sources we are able to implement the best model for budget allocation (Campaign attribution<\/strong>).<\/p>\n

By defining and implementing a\u00a0measurement plan<\/strong>\u00a0we give a context to the\u00a0tagging<\/strong>\u00a0of your website or app. This allows us to identify Strengths, Weaknesses, Opportunities, and Threats (SWOT analysis<\/strong>) that will later result in goals and objectives, and will point towards which\u00a0segments of users<\/strong>\u00a0we should address with specific contents and messages inside and outside the website or app (Omnichannel<\/strong>\u00a0approach<\/strong>).<\/p>\n

Once the opportunity or the threat has been detected, and\u00a0A\/B or multivariate test<\/strong>\u00a0is proposed. With this, we are able to show two (or more) different versions of a content or a website process to different segments of users and then check which one performs better. This technique allows us to take\u00a0data-driven decisions<\/strong>\u00a0while neglecting seasonal and other effects.<\/p>\n

We now proudly announce that we have become partners of\u00a0Visual Website Optimizer<\/strong>, one of the most used and simple A\/B and multivariate tools in the world.<\/p>\n<\/div>\n

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As an example, we can list the following applications:<\/p>\n