{"id":260,"date":"2016-06-27T08:16:00","date_gmt":"2016-06-27T07:16:00","guid":{"rendered":""},"modified":"2024-07-27T10:16:30","modified_gmt":"2024-07-27T08:16:30","slug":"new-partnership-with-visual-website-optimizer-taking-ab-testing-and-personalization-to-the-next-level","status":"publish","type":"post","link":"https:\/\/www.thediar.com\/en\/blog\/new-partnership-with-visual-website-optimizer-taking-ab-testing-and-personalization-to-the-next-level\/","title":{"rendered":"New partnership with Visual Website Optimizer: taking A\/B testing and personalization to the next level."},"content":{"rendered":"

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Front-end processes optimization must include A\/B and multivariate testing. You should be doing A\/B testing. Ducks|in|a|row makes it much easier for you now!<\/i><\/div>\n

We are very proud to announce that we have closed a partnership<\/b> with Visual<\/b> Website<\/b> Optimizer<\/b> for Spanish-speaking regions (Spain and LATAM). This will allow Visual Website Optimizer to consolidate its presence in Spanish-speaking regions by having experienced consultants offering services in local<\/b> language<\/b> and local<\/b> support<\/b>. At the same time, this will allow Ducks|in|a|row to consolidate its services<\/b> of Conversion<\/b> Rate<\/b> Optimization<\/b>, UX<\/b>, and Digital<\/b> Analytics<\/b>, by offering services via one of the most<\/b> used<\/b> tools in the world for A\/B testing. Actually, is one of the best tools<\/a> for Conversion Rate Optimization.<\/p>\n

<\/p>\n

What is Visual Website Optimizer?<\/b>
\n
\n<\/b>It’s an easy<\/b> to use A\/B testing tool that allows marketing<\/b> professionals<\/b> to create different versions of their websites and landing pages using a point-and-click editor (no<\/b> HTML<\/b> knowledge<\/b> needed<\/b>) and then see which version produces<\/b> maximum<\/b> conversion<\/b> rate<\/b> or sales. Integrating the split testing software is dead-simple: copy-paste a code snippet in your website once and you are ready to go live.
\nVisual Website Optimizer is also a flexible multivariate<\/b> testing<\/b> software (full factorial methodology) and has a number of additional tools like behavioral<\/b> targeting<\/b>, heatmaps<\/b>, usability<\/b> testing<\/b>, etc. With 100+ features in Visual Website Optimizer, you can be sure that all your conversion rate optimization activities are covered by our product.<\/p>\n

<\/p>\n

Very quick: what is an A\/B test?<\/b><\/p>\n

Imagine you have detected some issues<\/b> in your website. For instance, a low product-to-cart rate, that is, lots of users actually see your product descriptions, but very few add the into the cart. You can then start listing<\/b> your<\/b> hypothesis<\/b> on why is that actually happening. A\/B testing allows you to prove<\/b> or disprove<\/b> such hypothesis by showing several versions of the same content to different users<\/b>. In this ways, we can dismiss any seasonal<\/b> effect<\/b> that could affect your website if the changes are not tested in this way. Concretely:<\/p>\n

\"\"
\nBy applying statistical methods we can determine which version behaves<\/b> better<\/b> with respect the established goals (purchase, add-to-cart, time on page, etc.).<\/p>\n

The A\/B testing cycle<\/b> goes as follows:
\n<\/p>\n

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Let’s go step by step:<\/p>\n

1. Opportunities<\/b>: what to test? It could be a section of your website that is not properly working or just another section you want to leverage. It could be a single element of the page (a button), the entire page, or an entire process. This information can come from different levels: web tracking tools, heatmaps, surveys, etc., and it’s fully linked to the knowledge of the business.<\/p>\n

2. Expected<\/b> turnover<\/b>: what do you expect to have in return?<\/p>\n

3. Priorization<\/b>: with respect the technical needs and the expected turnover, you must score each possible test.<\/p>\n

4. Objectives<\/b> and segments: who is going to take part of the test? Are all users? Only new users? Only users who spent more than 1 minutes in your website? What should be considered a success? Is it a purchase? Is it viewing more than 3 pages of the website?<\/p>\n

5. Implementation<\/b>: actually inserting the tags in the website and make sure each user sees only one version of the experiment (this is a basic step in order for the math to be correctly applied).<\/p>\n

6. Follow-up<\/b>: was the test successful? Do we have a clear winner? Should we restate the terms of the test?<\/p>\n

We will be giving more detailed information and tips for A\/B testing in coming posts!<\/p>\n

If you want to know more about the services of Ducks|in|a|row with respect A\/B testing and Conversion Rate Optimization, click here<\/a>.<\/p>\n

If you want to know more about Visual Website Optimizer, click here<\/a>.<\/p>\n

We hope this partnership will bring Visual website Optimizer and Ducks|in|a|row a great value by having a great tool served by great consultants with very happy customers!<\/p>\n

<\/div>\n

<\/p>","protected":false},"excerpt":{"rendered":"

Front-end processes optimization must include A\/B and multivariate testing. You should be doing A\/B testing. Ducks|in|a|row makes it much easier for you now! We are very proud to announce that we have closed a partnership with Visual Website Optimizer for […]<\/p>\n","protected":false},"author":2,"featured_media":323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","clearfix"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/partners-1.png?fit=200%2C250&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p8d1gX-4c","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thediar.com\/en\/wp-json\/wp\/v2\/posts\/260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thediar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thediar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thediar.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thediar.com\/en\/wp-json\/wp\/v2\/comments?post=260"}],"version-history":[{"count":12,"href":"https:\/\/www.thediar.com\/en\/wp-json\/wp\/v2\/posts\/260\/revisions"}],"predecessor-version":[{"id":6499,"href":"https:\/\/www.thediar.com\/en\/wp-json\/wp\/v2\/posts\/260\/revisions\/6499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thediar.com\/en\/wp-json\/wp\/v2\/media\/323"}],"wp:attachment":[{"href":"https:\/\/www.thediar.com\/en\/wp-json\/wp\/v2\/media?parent=260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thediar.com\/en\/wp-json\/wp\/v2\/categories?post=260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thediar.com\/en\/wp-json\/wp\/v2\/tags?post=260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}