{"id":164,"date":"2016-12-17T11:02:36","date_gmt":"2016-12-17T11:02:36","guid":{"rendered":"http:\/\/dev.thediar.com\/?post_type=jetpack-portfolio&#038;p=164"},"modified":"2017-10-20T10:53:39","modified_gmt":"2017-10-20T08:53:39","slug":"deindeal-ch","status":"publish","type":"jetpack-portfolio","link":"https:\/\/www.thediar.com\/es\/portfolio\/deindeal-ch\/","title":{"rendered":"DeinDeal.ch, marketing y merchandizing optimizado"},"content":{"rendered":"<p>La plataforma de descuentos en e-commerce n\u00famero 1 en Suiza. Con el slogan \u00ab\u00a1M\u00e1s ofertas para una mejor vida!\u00bb, DeinDeal busca ser la plataforma de e-commerce m\u00e1s amigable en Suiza, trayendo felicidad a sus usuarios los 365 d\u00edas del a\u00f1o.<!--more--><br \/>\n<strong>El reto<\/strong><\/p>\n<ul>\n<li>No hab\u00eda reportes consolidados<\/li>\n<li>No hab\u00eda KPIs claros para la monitorizaci\u00f3n<\/li>\n<li>No hab\u00eda respuestas r\u00e1pidas y fiables para preguntas sobre el site o las Apps<\/li>\n<\/ul>\n<p><strong>El trabajo hecho<\/strong><\/p>\n<ul>\n<li>Definici\u00f3n de KPIs y una implementaci\u00f3n con foco en la automatizaci\u00f3n del seguimiento diario<\/li>\n<li>Instalaci\u00f3n de Qlikview, un DWH basado en Talend, y Google Analytics para seguimiento de usuarios<\/li>\n<li>Modelos predictivos: CLV, predicciones de ingresos y modelos de reposici\u00f3n<\/li>\n<\/ul>\n<p><strong>Los resultados<\/strong><\/p>\n<ul>\n<li>Modelos muy precisos de predicci\u00f3n de ingresos<\/li>\n<li>Herramientas de optimizaci\u00f3n del embudo de conversi\u00f3n<\/li>\n<li>Marco de trabajo para A\/B testing<\/li>\n<li>Optimizaci\u00f3n del merchandizing y de la duraci\u00f3n de las ofertas<\/li>\n<\/ul>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Disculpa, pero esta entrada est\u00e1 disponible s\u00f3lo en English.<\/p>\n","protected":false},"author":1,"featured_media":169,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"jetpack-portfolio-type":[5],"jetpack-portfolio-tag":[6],"class_list":["post-164","jetpack-portfolio","type-jetpack-portfolio","status-publish","format-standard","has-post-thumbnail","hentry","jetpack-portfolio-type-success-stories","jetpack-portfolio-tag-success-stories","clearfix"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thediar.com\/es\/wp-json\/wp\/v2\/jetpack-portfolio\/164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thediar.com\/es\/wp-json\/wp\/v2\/jetpack-portfolio"}],"about":[{"href":"https:\/\/www.thediar.com\/es\/wp-json\/wp\/v2\/types\/jetpack-portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.thediar.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thediar.com\/es\/wp-json\/wp\/v2\/comments?post=164"}],"version-history":[{"count":0,"href":"https:\/\/www.thediar.com\/es\/wp-json\/wp\/v2\/jetpack-portfolio\/164\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thediar.com\/es\/wp-json\/wp\/v2\/media\/169"}],"wp:attachment":[{"href":"https:\/\/www.thediar.com\/es\/wp-json\/wp\/v2\/media?parent=164"}],"wp:term":[{"taxonomy":"jetpack-portfolio-type","embeddable":true,"href":"https:\/\/www.thediar.com\/es\/wp-json\/wp\/v2\/jetpack-portfolio-type?post=164"},{"taxonomy":"jetpack-portfolio-tag","embeddable":true,"href":"https:\/\/www.thediar.com\/es\/wp-json\/wp\/v2\/jetpack-portfolio-tag?post=164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}