{"id":387,"date":"2017-01-02T15:09:59","date_gmt":"2017-01-02T15:09:59","guid":{"rendered":"http:\/\/www.thediar.com\/?page_id=387"},"modified":"2022-05-09T18:11:17","modified_gmt":"2022-05-09T16:11:17","slug":"vwo","status":"publish","type":"page","link":"https:\/\/www.thediar.com\/es\/what-we-do\/digital-analytics-and-cro\/vwo\/","title":{"rendered":"A\/B testing: Tests \u00e1giles y efectivos con VWO"},"content":{"rendered":"<p><\/p>\n<h2>\u00bfQu\u00e9 es VWO?<\/h2>\n<p>Es una herramienta de testing y de an\u00e1lisis cualitativo que permite ir m\u00e1s all\u00e1 de herramientas gratuitas de CRO y ser una alternativa profesional a Google Optimize.<\/p>\n<h2>\u00bfC\u00f3mo funciona VWO?<\/h2>\n<p>Hay muchas <a href=\"https:\/\/www.thediar.com\/es\/blog\/why-do-online-testing-and-what-kind-of-testing-tools-you-can-use\/\">herramientas de testing<\/a> pero no todas tienen la posibilidad de testear desde lado cliente y desde lado servidor. VWO funciona como quieres que funcione.<\/p>\n<h2>\u00bfC\u00f3mo gestiona VWO las cookies?<\/h2>\n<p>Dependiendo de la edici\u00f3n de VWO puedes configurar VWO en tu propio dominio y as\u00ed gestionar las cookies sin problemas de privacidad del usuario.<\/p>\n<h2>\u00bfPermite tests en m\u00f3vil?<\/h2>\n<p>La web mobile es f\u00e1cil de testear uses la herramienta que uses. VWO va m\u00e1s all\u00e1 y te permite testear apps.<\/p>\n<h2>\u00bfVWO es de Espa\u00f1a?<\/h2>\n<p>VWO no es un producto espa\u00f1ol, pero tiene partners espa\u00f1oles como nosotros que te ofrece soporte en Espa\u00f1a.<\/p>\n<h2>\u00bfQu\u00e9 precio tiene VWO?<\/h2>\n<p>Hay que ver VWO como una inversi\u00f3n. \u00bfCu\u00e1nto cuesta una herramienta de testing? Depende del volumen de usuarios con los que vayas a testear o necesites analizar. No me digas que no puedes invertir 500\u20ac-1500\u20ac\/mes en facturar un 20% m\u00e1s.<\/p>\n<h2>\u00bfQu\u00e9 pod\u00e9is hacer para m\u00ed?<\/h2>\n<p>Nuestros servicios de test A\/B y multivariante con VWO cubren:<\/p>\n<ul>\n<li>An\u00e1lisis de Quick-wins<\/li>\n<li>Mapas de calor (heatmaps)<\/li>\n<li>An\u00e1lisis DAFO (debilidades &#8211; amenazas &#8211; fortalezas &#8211; oportunidades)<\/li>\n<li>Optimizaci\u00f3n de la tasa de conversi\u00f3n<\/li>\n<li>Personalizaci\u00f3n<\/li>\n<li>Optimizaci\u00f3n en continuo<\/li>\n<li>Desarrollo FrontEnd (HTML, CSS, Javascript)<\/li>\n<li>Dise\u00f1o y maquetaci\u00f3n<\/li>\n<\/ul>\n<div><a class=\"button\" href=\"\/es\/contact\">Contacta con nosotros<\/a><\/div>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es VWO? Es una herramienta de testing y de an\u00e1lisis cualitativo que permite ir m\u00e1s all\u00e1 de herramientas gratuitas de CRO y ser una alternativa profesional a Google Optimize. \u00bfC\u00f3mo funciona VWO? Hay muchas herramientas de testing pero no [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":389,"parent":90,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page_fullwidth.php","meta":{"footnotes":""},"class_list":["post-387","page","type-page","status-publish","has-post-thumbnail","hentry","clearfix"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u00bfQu\u00e9 es VWO? Es una herramienta de testing y de an\u00e1lisis cualitativo que permite ir m\u00e1s all\u00e1 de herramientas gratuitas de CRO y ser una alternativa profesional a Google Optimize. \u00bfC\u00f3mo funciona VWO? 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