{"id":590,"date":"2017-03-12T18:26:45","date_gmt":"2017-03-12T17:26:45","guid":{"rendered":"https:\/\/www.thediar.com\/?page_id=590"},"modified":"2020-09-10T15:13:54","modified_gmt":"2020-09-10T13:13:54","slug":"google-analytics-201-curso-avanzado","status":"publish","type":"page","link":"https:\/\/www.thediar.com\/es\/training-and-empowerment\/google-analytics-201-curso-avanzado\/","title":{"rendered":"Google Analytics 201: curso avanzado"},"content":{"rendered":"<p><strong>\u00bfQu\u00e9 encontrar\u00e1s en este curso?<\/strong><\/p>\n<p>En este curso aprender\u00e1 caracter\u00edsticas m\u00e1s avanzadas de Google Analytics, incluyendo planes de medici\u00f3n, segmentaci\u00f3n, modelos de atribuci\u00f3n y una introducci\u00f3n al testing. El curso se toma a partir de lo aprendido en el curso Google Analytics 101.<\/p>\n<p><strong>\u00bfA qui\u00e9n va dirigido?<\/strong><\/p>\n<p>Dirigido a profesionales que, habiendo tenido ya interacci\u00f3n activa con la herramienta, buscan afinar la estrategia de medici\u00f3n y de generaci\u00f3n de informes, a la par que comienzan a interesarse por el mundo de la optimizaci\u00f3n, para diversos perfiles:<\/p>\n<ul>\n<li>Marketing.<\/li>\n<li>Gesti\u00f3n de Producto.<\/li>\n<li>IT.<\/li>\n<li>Dise\u00f1adores.<\/li>\n<li>Desarrolladores front end.<\/li>\n<li>Expertos en SEO y SEM.<\/li>\n<\/ul>\n<p><strong>Requisitos previos<\/strong>:<\/p>\n<ul>\n<li>Haber trabajado con un site o App real.<\/li>\n<li>Tener consolidados los conceptos trabajados de Google Analytics 101: m\u00e9trica, dimensi\u00f3n, KPI, segmentos.<\/li>\n<li>Dominio b\u00e1sico de la interfaz de usuario de Google Analytics.<\/li>\n<li>Haber tenido dudas o preguntas sobre el rendimiento del site o App.<\/li>\n<li>Disponer de un ordenador port\u00e1til.<\/li>\n<li>Ganas de aprender y de mejorar el negocio.<\/li>\n<\/ul>\n<p><strong>Temario<\/strong>:<\/p>\n<ul>\n<li>Planes de medici\u00f3n: \u00bfpor qu\u00e9 medir?\n<ul>\n<li>\u00bfCu\u00e1l es el objetivo de los an\u00e1lisis?<\/li>\n<li>\u00bfCu\u00e1les son nuestras audiencias? \u00bfQu\u00e9 queremos que hagan?<\/li>\n<li>\u00bfQu\u00e9 otras fuentes de datos debemos considerar?<\/li>\n<\/ul>\n<\/li>\n<li>Reporting avanzado: \u00bfqu\u00e9 informaci\u00f3n debe mostrarse y distribuirse?\n<ul>\n<li>Uso de la dimensi\u00f3n secundaria.<\/li>\n<li>Reportes customizados<\/li>\n<li>Cuadros de mando.<\/li>\n<li>Segmentos avanzados y expresiones regulares.<\/li>\n<li>Dimensiones y m\u00e9tricas customizadas.<\/li>\n<\/ul>\n<\/li>\n<li>Conversi\u00f3n y atribuci\u00f3n:\n<ul>\n<li>Modelos de atribuci\u00f3n: m\u00e1s all\u00e1 de last-click.<\/li>\n<li>Comparativa de modelos.<\/li>\n<li>Mejores pr\u00e1cticas.<\/li>\n<\/ul>\n<\/li>\n<li>Eventos:\n<ul>\n<li>P\u00e1ginas virtuales.<\/li>\n<li>Descargas de ficheros.<\/li>\n<li>Uso y env\u00edo de formularios.<\/li>\n<\/ul>\n<\/li>\n<li>Introducci\u00f3n al testing:\n<ul>\n<li>Conceptos b\u00e1sicos.<\/li>\n<li>Introducci\u00f3n a Content Experiments.<\/li>\n<li>Otras herramientas.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Duraci\u00f3n del curso<\/strong>: 6 horas, dividido en dos sesiones de 3 horas cada una.<\/p>\n<p><strong>Plazas limitadas<\/strong>: M\u00e1ximo 12 alumnos.<\/p>\n<p><strong>Precio<\/strong>: 594\u20ac de 1 a 3 alumnos<span id=\"gmail-cwos\" class=\"gmail-qv3Wpe\"> y 198\u20ac por alumno de 4 a 12 alumnos<\/span>.<\/p>\n<p><strong>Otros cursos<\/strong>: GA 101. GA 301. GA a medida..\u00a0<a href=\"https:\/\/www.thediar.com\/training-and-empowerment\/\">M\u00e1s informaci\u00f3n<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 encontrar\u00e1s en este curso? En este curso aprender\u00e1 caracter\u00edsticas m\u00e1s avanzadas de Google Analytics, incluyendo planes de medici\u00f3n, segmentaci\u00f3n, modelos de atribuci\u00f3n y una introducci\u00f3n al testing. El curso se toma a partir de lo aprendido en el curso [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":105,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-590","page","type-page","status-publish","hentry","clearfix"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u00bfQu\u00e9 encontrar\u00e1s en este curso? 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