{"id":81,"date":"2016-12-15T22:14:48","date_gmt":"2016-12-15T21:14:48","guid":{"rendered":"http:\/\/dev.thediar.com\/?page_id=81"},"modified":"2022-10-06T11:33:15","modified_gmt":"2022-10-06T09:33:15","slug":"business-and-data-analytics","status":"publish","type":"page","link":"https:\/\/www.thediar.com\/es\/what-we-do\/business-and-data-analytics\/","title":{"rendered":"An\u00e1lisis de negocio y ciencia de datos"},"content":{"rendered":"<p>Los datos deben ser entendidos como un\u00a0<strong>activo<\/strong> en tu empresa, para estar en cabeza en el momento de ofrecer tus productos o servicios.<\/p>\n<div class=\"paragraph\">\n<blockquote><p>El <b>an\u00e1lisis de datos<\/b> es el proceso que tiene el\u00a0objetivo de resaltar informaci\u00f3n \u00fatil en los datos, de sugerir conclusiones, y de dar apoyo a la toma de decisiones de un negocio o organizaci\u00f3n.<\/p><\/blockquote>\n<p>Con los distintos tipos de an\u00e1lisis somos capaces de:<\/p>\n<ul>\n<li>Entender mejor el negocio y la industria.<\/li>\n<li>Formular las preguntas adecuadas.<\/li>\n<li>Modelar los datos para entender el rendimiento del negocio en el pasado y en el presente, de manera que el comportamiento futuro pueda ser predicho. Esto lo hacemos aplicando t\u00e9cnicas estad\u00edsticas, de Data Mining y simulaci\u00f3n, y buscando reglas y patrones escondidos en sus datos.<\/li>\n<li>Comprender los mejores y peores escenarios.<\/li>\n<li>Aplicando t\u00e9cnicas de modelizaci\u00f3n matem\u00e1tica, con arquitecturas \u00abbig data\u00bb o herramientas cient\u00edficas, somos capaces de aislar las causas de un evento para as\u00ed detectar m\u00e1s oportunidades de negocio en los \u00e1mbitos m\u00e1s prioritarios para el negocio.<\/li>\n<\/ul>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-82 size-large\" src=\"https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics.jpg?resize=640%2C113&#038;ssl=1\" alt=\"definici\u00f3n de analisis de datos\" width=\"640\" height=\"113\" srcset=\"https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics.jpg?resize=1024%2C180&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics.jpg?resize=300%2C53&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics.jpg?resize=768%2C135&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics.jpg?resize=700%2C123&amp;ssl=1 700w, https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics.jpg?resize=520%2C91&amp;ssl=1 520w, https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics.jpg?resize=360%2C63&amp;ssl=1 360w, https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics.jpg?resize=250%2C44&amp;ssl=1 250w, https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics.jpg?resize=100%2C18&amp;ssl=1 100w, https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics.jpg?w=1100&amp;ssl=1 1100w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Nuestra amplia experiencia en negocios y datos nos permite trabajar en dos direcciones:<\/p>\n<ol>\n<li>Formulamos las preguntas adecuadas y entonces buscamos los datos necesarios para contestarlas.<\/li>\n<li>Exploramos tus datos de manera integral para buscar las oportunidades de negocio que ah\u00ed se esconden.<\/li>\n<\/ol>\n<div>\n<div class=\"wsite-image wsite-image-border-none \">\n<div>\n<p>A modo de ejemplo, podemos citar las siguientes aplicaciones o \u00e1mbitos:<\/p>\n<ul>\n<li><a href=\"https:\/\/labs.thediar.com\/demo-repurchase.html\" target=\"_blank\" rel=\"noopener\">An\u00e1lisis de recompra<\/a><\/li>\n<li>Segmentaci\u00f3n de Clientes y Modelizaci\u00f3n RFM<\/li>\n<li>Optimizaci\u00f3n de la Adquisici\u00f3n y Retenci\u00f3n de Cliente<\/li>\n<li>Modelos Up-Sell y Cross-Sell<\/li>\n<li>An\u00e1lisis del Carrito de la Compra<\/li>\n<li>T\u00e9cnicas de Recomendadores de Productos<\/li>\n<li>Optimizaci\u00f3n de Precios y Merchandizing<\/li>\n<li>Optimizaci\u00f3n de los Gastos de Env\u00edo<\/li>\n<li>Optmizaci\u00f3n de los C\u00f3digos de Descuento<\/li>\n<li>Detectabilidad de Productos<\/li>\n<li>Valor de Vida de Cliente (CLV) y Rentabilidad de Cliente<\/li>\n<li>An\u00e1lisis de Cohortes<\/li>\n<li>ROI y Modelizaci\u00f3n de la Atribuci\u00f3n<\/li>\n<li>Psicolog\u00eda y sentimientos del target potencial<\/li>\n<li>Detecci\u00f3n y prevenci\u00f3n de fraude<\/li>\n<li>Detecci\u00f3n de anomal\u00edas<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<p>Un paso previo al an\u00e1lisis, es el de conseguir los datos de los que se dispone, auditarlos, limpiarlos y finalmente consolidarlos. Si parte de dichos datos no est\u00e1n disponibles, proponemos las mejores t\u00e9cnicas de implementaci\u00f3n para comenzar a recolectarlos lo antes posible.<\/p>\n<p>Para entregar estos servicios, disponemos de las mejores herramientas del mercado, tales como:<\/p>\n<\/div>\n<div class=\"paragraph\">\n<ul>\n<li>R (#rstats)<\/li>\n<li>Python<\/li>\n<li>Knime, Rapidminer, SPSS, Clementine<\/li>\n<li>De hoja de c\u00e1lculo o Excel a data product (Shiny, Dash, etc)<\/li>\n<\/ul>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-83 size-full\" src=\"https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics_tech.jpg?resize=498%2C63&#038;ssl=1\" width=\"498\" height=\"63\" srcset=\"https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics_tech.jpg?w=498&amp;ssl=1 498w, https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics_tech.jpg?resize=300%2C38&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics_tech.jpg?resize=360%2C46&amp;ssl=1 360w, https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics_tech.jpg?resize=250%2C32&amp;ssl=1 250w, https:\/\/i0.wp.com\/www.thediar.com\/wp-content\/uploads\/2016\/12\/bussiness_analytics_tech.jpg?resize=100%2C13&amp;ssl=1 100w\" sizes=\"auto, (max-width: 498px) 100vw, 498px\" \/><\/p>\n<\/div>\n<p><aside id=\"text-4\" class=\"widget widget_text amr_widget\"><h4 class=\"widget-title\">Descubre qu\u00e9 \u00e9xitos podemos hacer posible en tu compa\u00f1\u00eda<\/h4>\t\t\t<div class=\"textwidget\"><a class=\"button\" href=\"\/es\/meet-the-team\/success-stories\/\">Casos de \u00c9xito<\/a><\/div>\n\t\t<\/aside><\/p>","protected":false},"excerpt":{"rendered":"<p>Los datos deben ser entendidos como un\u00a0activo en tu empresa, para estar en cabeza en el momento de ofrecer tus productos o servicios. El an\u00e1lisis de datos es el proceso que tiene el\u00a0objetivo de resaltar informaci\u00f3n \u00fatil en los datos, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":37,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page_fullwidth.php","meta":{"footnotes":""},"class_list":["post-81","page","type-page","status-publish","hentry","clearfix"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Los datos deben ser entendidos como un activo en tu empresa, para estar en cabeza en el momento de ofrecer tus productos o servicios. 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