{"id":6269,"date":"2023-05-11T11:55:06","date_gmt":"2023-05-11T09:55:06","guid":{"rendered":"https:\/\/www.thediar.com\/?p=6269"},"modified":"2024-02-02T15:19:36","modified_gmt":"2024-02-02T14:19:36","slug":"ga4-por-que-aparece-tanto-trafico-en-unassigned","status":"publish","type":"post","link":"https:\/\/www.thediar.com\/es\/blog\/ga4-por-que-aparece-tanto-trafico-en-unassigned\/","title":{"rendered":"Dudas GA4: \u00bfPor qu\u00e9 aparece tanto tr\u00e1fico en Unassigned?"},"content":{"rendered":"<p>Para empezar a hablar sobre este problema y sus posibles soluciones, hay que saber algo sobre la gesti\u00f3n de sesiones en GA4: En Universal Analytics exist\u00eda la unificaci\u00f3n de sesiones. esto esto desaparece en GA4.<\/p>\n<p>GA4 es una herramienta conceptualizada para trabajar con eventos y usuarios. Las m\u00e9tricas de sesi\u00f3n fueron a\u00f1adidas a posteriori. El tipo de identidad para los informes es algo configurable en la interfaz de administraci\u00f3n de GA4 (Si le das a \u00abmostrar todos\u00bb ver\u00e9is que ten\u00e9is la opci\u00f3n de usar la identidad \u00abBasado en el dispositivo\u00bb \/ \u00abDevice ID\u00bb que al no usar Google Signals no se aplican umbrales de datos).<\/p>\n<p>Vamos al tema que nos ocupa hoy.<\/p>\n<h2>\u00bfQu\u00e9 ocurre con el tr\u00e1fico Unassigned en Google Analytics 4?<\/h2>\n<p>Hay varias causas que generan el tr\u00e1fico <em>Unassigned<\/em> en la dimensi\u00f3n <em>Session default channel group<\/em> de tu propiedad de GA4. Pero no te preocupes, en realidad, si miras la cuenta demo de GA4 para la Google Merchandise Store ver\u00e1s que tambi\u00e9n tienen un alto porcentaje de <em>Unassigned<\/em>.<\/p>\n<p>En ocasiones puede ser simplemente que tengas unos par\u00e1metros utm no reconocidos por tu configuraci\u00f3n de la agrupaci\u00f3n de canales y esto tiene f\u00e1cil arreglo. Ajusta la configuraci\u00f3n de canales y solucionado.<\/p>\n<p>Un caso m\u00e1s complejo es cuando lo que tienes es <em>(not set)<\/em> en <em>Session source \/ medium<\/em>.<\/p>\n<h2>\u00bfPor qu\u00e9 aparece <em>(not set)<\/em> en la fuente \/ medio de sesi\u00f3n de Google Analytics 4 y qu\u00e9 puedo hacer para solucionar el problema?<\/h2>\n<p>Aqu\u00ed los motivos m\u00e1s habituales por los que ocurre este problema.<\/p>\n<h3>Consent Mode<\/h3>\n<ul>\n<li>Problema: Est\u00e1s enviando eventos a GA4 con el consent mode \u00abdenied\u00bb ya que hay usuarios no llegan a aceptar las cookies.<\/li>\n<li>Soluci\u00f3n: En este caso puedes continuar trabajando con consent mode y asumir los Unassigned de los que no aceptan cookies o puedes dejar de enviar eventos \u00abdenied\u00bb a GA4 y enviar s\u00f3lo eventos a GA4 \u00fanicamente cuando tengas el consentimiento del usuario.<\/li>\n<\/ul>\n<h3>Page Location<\/h3>\n<ul>\n<li>Problema: El par\u00e1metro page_location de tus enventos no estan recopilando los parametros utm o gclid de forma correcta.<\/li>\n<li>Soluci\u00f3n: Elimina redirecciones y aseg\u00farate que se env\u00eda el parametro page_location incluyendo los parametros utm y gclid adecuados.<\/li>\n<\/ul>\n<h3>Measure Protocol<\/h3>\n<ul>\n<li>Problema: Usas Measure Protocol y no est\u00e1s enviando la informaci\u00f3n de la sesi\u00f3n de forma correcta.<\/li>\n<li>Soluci\u00f3n: Hay que a\u00f1adir la identificaci\u00f3n de sesi\u00f3n a las llamadas, si este existe. Si no existe, aseg\u00farate que se env\u00eda el par\u00e1metro page_location incluyendo los par\u00e1metros utm y gclid adecuados.<\/li>\n<\/ul>\n<p>Para analisis avanzados, no estar\u00eda de m\u00e1s analizar los datos de exportaci\u00f3n de GA4 en BigQuery. Aun as\u00ed, debes tener en cuenta que <a href=\"https:\/\/developers.google.com\/analytics\/blog\/2023\/bigquery-vs-ui\">la exportaci\u00f3n de GA4 BigQuery no est\u00e1 hecha para que coincidan tus n\u00fameros de sesiones de la interfaz de GA4<\/a>.<\/p>\n<h2>\u00bfY en GA4 a\u00fan tenemos la atribuci\u00f3n de las conversiones al \u00faltimo clic no directo?<\/h2>\n<p>Pues en la interfaz de GA4 depende de qu\u00e9 dimensiones y m\u00e9tricas est\u00e1s mirando, tienes un modelo de atribuci\u00f3n u otro:<\/p>\n<ul>\n<li>Modelo de atribuci\u00f3n con \u00e1mbito de usuario en la fuente de tr\u00e1fico: Se trata del modelo de atribuci\u00f3n de primer clic. Puedes verlo en los informes de \u00abAdquisici\u00f3n &gt; Adquisici\u00f3n de usuarios\u00bb.<\/li>\n<li>Modelo de atribuci\u00f3n con \u00e1mbito de sesi\u00f3n en la fuente de tr\u00e1fico: Se trata del modelo de atribuci\u00f3n de \u00faltimo clic no directo a nivel de sesi\u00f3n (similar a lo que estaba haciendo Universal Analytics). Puedes verlo en los informes de \u00abAdquisici\u00f3n &gt; Adquisici\u00f3n de tr\u00e1fico\u00bb.<\/li>\n<li>Modelo de atribuci\u00f3n en el alcance del evento: Por defecto est\u00e1 configurado el modelo basado en datos multicanal per corresponder\u00e1 a lo que configuraste en la configuraci\u00f3n de la atribuci\u00f3n de la propiedad. Puedes verlo en \u00abPublicidad\u00bb o dentro de \u00abInformes &gt; Engagement &gt; Conversiones\u00bb (debe ver decimales que no terminen en cero). Haz clic en un evento o selecciona la dimensi\u00f3n \u00abGrupo de canales predeterminado\u00bb.<\/li>\n<\/ul>\n<h2>\u00bfY ahora qu\u00e9?<\/h2>\n<p>Si este art\u00edculo te ha sido \u00fatil para solucionar el problema, no dudes en compartirlo con quien lo necesite.<\/p>\n<p>\u00bfNos hemos dejado algo? Deja un comentario.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Para empezar a hablar sobre este problema y sus posibles soluciones, hay que saber algo sobre la gesti\u00f3n de sesiones en GA4: En Universal Analytics exist\u00eda la unificaci\u00f3n de sesiones. esto esto desaparece en GA4. GA4 es una herramienta conceptualizada [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-6269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","clearfix"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Para empezar a hablar sobre este problema y sus posibles soluciones, hay que saber algo sobre la gesti\u00f3n de sesiones en GA4: En Universal Analytics exist\u00eda la unificaci\u00f3n de sesiones. esto esto desaparece en GA4. 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