It is not just about tools and products but about a team and their data-driven business knowledge
- Optimizers who boost efficiency of your most relevant bussiness processes.
- Data Engineers who manage high variety sources and data volumes.
- Business Analysts who uncover patterns in data.
- Data Scientists who ask right questions.
Strategy & Operations
Tonyo González – Partner and Chairman
After getting his Bachelor degree as Materials Engineer and MBA, he always worked in the Operations & Supply Chain area for Procter&Gamble, Hewlett Packard, etc. He got 10 years experience as Management, Processes, and Systems Director at Everis, being responsible for the Retail Business unit. He built a transverse profile: strategic, operational, and technical, and the exposure to different customers experienced him on all components: R&D, Product Development, Production, Distribution, Customer Care, Finance, etc. . He is open to develop new business models, opportunities, and ways of optimizing processes, both to grow or to make lean a complex operation, helping customers to reach their profitability targets.
Laura López – Partner and CEO
Computer Science and Electronics Engineer at Universidad Simón Bolivar, Master in Logistics (APICS) and PDD IESE 2004. Experienced at Petroleum Industry at Venezuela, working as a Project Leader on systems development for the production and extraction areas, getting specialization on process statistical calculation. 5 years as Consultant at Andersen Consulting in the Manufacturing area, leading projects as the Layout Design for the Manufacturing site of SEAT and the Systems Plan and CIO for Port Aventura. Working within the IT Services sector, was Commercial and Marketing Director of GEDAS, and Regional Director of NEORIS. Most recent experience as COO of an Investment Group, working of different projects on the Security and Intelligence sectors.
Digital Analytics & CRO
Jordi Rosell – Partner, COO and CTO
After obtaining his Associate’s degree on Computer Science at the Polytechnical University of Catalonia (UPC) he started working as an analyst, systems administrator, and systems architect at Everis. He has developed his professional career as an online marketing consultant, both in agencies and a freelancer. He is currently instructor and lecturer in Conversion Rate Optimization and e-commerce. Jordi is strongly focused on research, analysis, and optimization of the purchasing experience, always from the customer’s side, including off-line experience, pre-click, post-click, and recurrence. As chief of technology he is open to new projects related to digital transformation at all leves, for small, medium, and big companies.
Data & Business Intelligence
Marc Heymann – Account Manager and Technical Sales Consultant
After getting his Bachelor degree and MSc in Applied Mathematics, he started to work in the data field, and it has been like this for the last 10 years. By building a transverse profile – analytical and technical – he is capable of developing broad projects involving conceptualization and execution. He has worked very close with every department at every company he worked for: Finance, Marketing, Content, Sales, etc. This experience gave him the ability to speak any language related to business while keeping the focus on being data-driven. Marc has learned to cross the bridge between business and data in both directions. Always wiling to learn new tools and techniques, he faces each problem with fresh eyes and tries to quickly analyze in order to recommend clear actions.
Bachelor of Business Administration, at Universidad Metropolitana, Master in Business Administration in IESA. Developed his career working in the marketing department making market data analysis with multiple data sources (AdWords, Facebook, Nielsen, IWSR, DATA, Millward Brown) to identify market opportunities and generate action plans for brands such as Johnnie Walker, Cacique or Buchanan’s. Continued his marketing career working for food and liquor companies, such as Inproceca or Diageo Venezuela for over 5 years, taking brand’s responsibility, leading their projects and building strong strategies, that allowed brands like Avelina, Smirnoff vodka or Gordon’s gin to thrive and stay ahead from the rest of their competitors.
His background from Electronic Engineering defines how he faces and solves challenges. He started early as a web developer, and then worked for over 10 years at a consultancy firm where he gained an extensive digital experience different sectors: retail, public, tourism, retail, real-estate, financial, etc. He’s experienced in agile teams, as a team member and as product owner. He’s a team player, capable of finding solutions to problems that arise during the stages of a project. In the last years, he has played the client-side role, working with product owners, developers, managers, and outsource providers. He defined and executed measurement plans on websites and native apps. He has developed an interest in research and development, by means of being a self-taught person.
International Marketing Consulting
More than 20 years’ experience leading business units and projects in: international sales and distribution, marketing, customer satisfaction, logistics accountability, multilingual call centres, forecasting and supply planning.
UI designer, Frontend devolper
After earning a Graphic Design degree at the University of Buenos Aires, he began his professional career working in the web design and development areas. One of his greatest concerns was the customer’s process of driving traffic to a website, both SEO and SEM, and the experience while browsing the site until conversion. During all this time he has participated in several projects that have allowed him to consolidate the acquired knowledge and improve his abilities. Nowadays Lucas continues with the same entrepreneurial spirit and keep developing his skills in the user experience sector, applying different methodologies with the latest trends and innovations in design and analytics to make significant improvements during all the process of the user experience.
Ramón has a degree in Computer Science from Simón Bolívar University and a Master’s degree in Human Resources and Industrial-Organizational Psicology from ECOL, currently studying for a degree in Psychology from the UAB, in Barcelona. In his more than 35 years of professional experience, he has worked as a consultant in large companies such as Accenture and Everis, Project Manager in IT Services companies: ADD, Sysdata and Gedas in several areas such as Human Resources, Accounting and Administration or Marketing and Communication. With this transversal experience Ramón has dedicated the last ten years to collaborate in the launching of business initiatives (Startups) and in the review and optimization of processes in small and medium enterprises..