The digital environment provides businesses with a very convenient opportunity to quickly evaluate ideas using controlled experiments. The aim is to carry out experiments using the scientific method: observing the effect of the changes in the behaviour or opinion of […]

When Google Analytics is connected to Power BI, the power of visualizing Google Analytics’ data into Power BI appears. It is a very powerful way to analyze the traffic of a website from different point of views and with distinct […]

In 1970 Alvin Toffler published Future Shock. In this book he highlighted the accelerated nature of scientific and technological progress and stated the hypothesis that under this kind of change, in a few decades, individuals and societies would simply be […]

We love tools. We love data visualization. We strongly believe that data visualization should not be expensive, so we’ve wondered whether Google Data Studio could be, at some point, one of the leaders in the market such as Qlik, Tableau or PowerBI. We are […]

 Google lets advertisers use data from signed-in users together with your Google Analytics data to build audience lists for cross-device remarketing. Starting May 15, 2017, Remarketing Audiences created in Google Analytics will be enhanced to automatically take advantage of new […]

Actionability is the characteristic of being actionable. It expresses the idea that action can be taken, which can be used as a basis for taking action Reporting for actionability: Giving context to our data “Focusing on the most actionable part […]

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else. Sam Walton. The sentence is nothing but true. It’s simple and responds to […]

The essence of training is to allow error without consequence. Orson Scott Card. At Ducks|in|a|row we are excited. We are about to offer our very first course: Google Analytics 101. This course is intended to cover the first contact with […]

Front-end processes optimization must include A/B and multivariate testing. You should be doing A/B testing. Ducks|in|a|row makes it much easier for you now! We are very proud to announce that we have closed a partnership with Visual Website Optimizer for […]

We are obsessed with improving our conversion rates while keeping our traffic levels. But, is this the right approach? I would say yes and no, bust mostly no. Let’s see why. Lead business is a very complex one. And, as […]

We need to install the tool X, said the CEO. How much does it cost, asks the CFO. Why do we need it, asks the analyst. There is not a best-tool-for-everything. Your own and unique context should determine the right […]

Sell more. More bookings. Leverage the best-sellers. Everywhere. Is it the right tactic? Probably there is something smarter you can do to sell better. I’m one of those still subscribed to many newsletters. Today I open one of them, from […]

The most-heard sentence from Managers: we must measure everything. However, this is far from being true. Not everything must be measured. Lets imagine you own a business. An e-business. Maybe successful, maybe not (yet). You are in the moment in […]

Every company has data. Every company understands (or should understand) the value of data. But, are you using data in an effective way? According to FORTUNE, in a post early this year only 27% of C-level executives think their company […]

I already heard this story too many times: why do I need to hire analysts if we can build awesome dashboards with this amazing-and-expensive tool? With this mindset, your company will start to play the hungry hungry hippos game. Ask […]

We are surrounded by skilled people. We are also surrounded by unskilled people. How do we manage such diversity? How can we be sure that our Data setup is the one you need? Discover my thoughts throughout this post, being […]