Define your reporting strategy for the actionability

Actionability is the characteristic of being actionable. It expresses the idea that action can be taken, which can be used as a basis for taking action

Reporting for actionability: Giving context to our data

“Focusing on the most actionable part of reporting. It will guide us in the search for indicators and KPIs that guide us in making decisions and consequently making changes and improvements in our businesses.”

Inaugural speech of the Web Analytics of Barcelona 2017 by Marc Heymann, Founder and COO of The ducks in a row.

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