, marketing & merchandizing optimized

The number 1 shopping platform in Swiss off-price e-commerce.
Using the slogan “More lifestyle for a better life!” DeinDeal seeks to become the most customer-friendly e-commerce platform in Switzerland, bringing joy to its users 365 days per year.

The challenge

  • No consolidated reports
  • No clear KPIs defined for monitoring
  • No fast and reliable answers for web and apps analysis

The work done

  • Defined KPIs and implemented them for automated daily monitoring
  • Installed Qlikview, a Data Warehouse based on Talend, and Google Analytics for Digital Analytics
  • Predictive models: CLV, Revenue Predictions, and Replenishment models

The results

  • Accurate Revenue prediction models
  • Funnel optimization tools
  • A/B testing framework
  • Deal duration and merchandizing optimization

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