Processing over 130 payment types across 190 countries and provides customer service in 22 languages as well as works with companies to specifically tailor their messaging and pricing to maximize international revenue on a country by country basis.
The challenge
- Lack of performance monitoring
- Lots of data gathered with very low usage
The work done
- Installed a DWH and Business Objects as BI tool
- Google Analytics advanced implementation
- Predictive modeling: CLV and pricing
The results
- Price elasticity models that lead to an improvement in conversion
- A/B testing frameworks
