Increase Repeat Sales with Email Marketing and Automation

When we analyze companies’ email marketing strategies, one of the most common problems we find is that businesses have a wealth of information about their customers and purchase history, but fail to use it to personalize their communications and generate new sales opportunities.

Are you making the most of your customer data to automate your email marketing campaigns?

By integrating data from your CRM, ERP or online store with Brevo, you can not only personalize customer communications, but also automate loyalty campaigns, win back inactive customers and generate new sales opportunities.

Our solution connects your sales data with Brevo to create dynamic customer segments and marketing automations based on actual customer behavior. Can you answer the following questions?

1. How many customers have made a purchase in the last 30, 60 or 90 days?
2. How many regular customers have stopped buying from you?
3. Which customers purchase specific products or categories?
4. Which customers are most likely to make another purchase based on their history?
5. Which email marketing campaigns generate website visits, sales opportunities and revenue?
6. How many additional sales do your automated campaigns generate?

If you cannot answer these questions yet, our solution will help you use data from your business systems to create more relevant communications and measure their impact on sales.

Turn your customer data into sales opportunities with Brevo.

One of the greatest opportunities in email marketing is being able to send the right message to the right customer at the right time, without having to prepare every campaign manually.

With Brevo, we can create dynamic customer segments that update automatically as customer information changes.

For example, when a customer makes a purchase, we can update their last purchase date through an integration with your business systems.

This information allows us to identify customers who have not purchased anything for a certain period and trigger targeted communications to encourage them to return.

Automate your customer communications using data from your CRM, ERP or ecommerce platform.

We develop an integration process that connects your business systems with Brevo, keeping your customer information up to date and making it available for your email marketing campaigns.

Using APIs and webhooks, we can transmit sales events, trigger workflows, update contact attributes and create dynamic customer segments.

As a result, whenever a customer makes a purchase, the information needed to determine when and how to contact them again is updated automatically.

For example, we can set up an automation that:

1. Receives information about a new purchase from your ERP or online store.
2. Updates the contact’s last purchase date in Brevo.
3. Automatically updates the customer segments they belong to.
4. Identifies when a customer has gone a certain period without making another purchase.
5. Triggers a personalized email sequence to encourage a repeat purchase.
6. Stops or adjusts the sequence when a new purchase is recorded.

All of this happens without having to export customer lists, update spreadsheets or manually prepare each email campaign.

What about the results? What can you expect?

The main benefit is moving from occasional email marketing campaigns to an automated communication system that continuously uses your customer data to generate new opportunities.

With this solution, you can:

• Increase repeat sales opportunities through communications tailored to each customer’s purchase history.
• Win back inactive customers with campaigns that trigger automatically when customers stop buying.
• Make your campaigns more relevant through dynamic segmentation and personalization.
• Reduce manual work involved in updating contacts, preparing customer lists and scheduling campaigns.
• Measure the contribution of email marketing to your sales by connecting campaign results with your company’s sales data.

Most importantly, you can evaluate your campaigns based not only on the number of emails sent, opens or clicks, but also on customers won back, new sales opportunities and revenue generated, provided you have the necessary data to measure these outcomes.

If you like what you’ve seen, don’t put it off. Discover all the details of our email marketing solution with Brevo and see how it can help you generate more sales from your existing customers: