When Google Ads specialists review an account for the first time, one of the most common problems we encounter is that many businesses neither measure nor make effective use of data from their sales process.
Are you still not using offline conversion values to optimize your Google Ads campaigns?
By integrating your CRM data with Google Ads, you can not only acquire more customers and generate more revenue at a lower advertising cost, but also gain a clear understanding of how effectively your advertising campaigns drive sales.
Our solution focuses on creating valuable reports for both your marketing department and Google’s automated bidding algorithms. Can you answer the following questions?
- How many leads does each traffic source and campaign generate?
- How many of these leads need additional marketing information before making a decision (MQL)?
- How many are sales-qualified leads ready to receive a sales proposal (SQL)?
- How many have accepted your offer and become customers (WON)?
- What is the total financial value of the opportunities created for these leads?
- How much revenue do your won opportunities generate?
If you cannot answer these questions yet, our solution will provide you with detailed reports that address these and many other important business questions.
Maximize Conversion Value and Target ROAS bidding strategies offer a great opportunity to optimize your Google Ads campaigns.
We create a daily automated process that prepares your sales data so Google Ads can use offline conversion values to optimize its value-based bidding strategies.
What about the results? What can you expect?
According to Google, Google Ads accounts that switched from Target CPA to Target ROAS achieved an average 14% increase in conversion value.
Source: Value-based bidding strategies: New ways to reach your most valuable customers (Think with Google)
If you like what you’ve seen, don’t put it off. Discover all the details of our solution and find out how it could benefit your business:
The ducks in a row, Google Premier Partner in Spain in 2023 and 2024
