A website should do more than display products, present services or publish content. It should deliver a fast, intuitive and reliable user experience, support business growth and make day-to-day operations easier to manage.
Whether your goal is to sell products online, generate qualified leads or provide digital services, your website needs to combine effective design, reliable technology and a clear understanding of user behavior.
We provide ecommerce, CMS and custom website development, migration and optimization services. We work with established platforms as well as custom-built websites and applications, including solutions developed internally by our clients or by other providers.
Whether you need to launch a new website, upgrade an existing platform, migrate to a different technology or improve conversion rates, we help you evaluate and implement the right solution.
Our goal is to combine technology, user experience and data analysis to build and maintain websites that support measurable business outcomes.
For businesses operating online and in physical stores, we also provide Unified Commerce integration and optimization to connect orders, inventory, product data, payments and customer experiences across channels.
Ecommerce, CMS and Custom Website Development
Every business has different requirements. Your website should adapt to your customers, content, products, processes and business goals, not the other way around.
We develop and customize digital solutions using established platforms or custom development, depending on the requirements of each project.
Our services include:
- Ecommerce websites: online store development, configuration, customization and integration.
- Corporate and lead generation websites: websites designed to present services, attract potential customers and generate enquiries.
- CMS-based websites: development, configuration and customization of content management systems.
- Custom-built websites and applications: development and improvement of solutions that do not depend on a standard CMS or ecommerce platform.
- Frontend development: responsive layouts, reusable components, templates and interactive interfaces.
- Custom functionality: forms, search tools, calculators, booking flows, customer areas and business-specific workflows.
- Content and catalog management: configuration of pages, content types, product catalogs, categories and navigation structures.
- Third-party integrations: connecting websites with CRM, ERP, payment platforms, marketing tools and external services.
- Mobile optimization: ensuring websites work effectively across devices and screen sizes.
We aim to use existing platform capabilities where they meet business requirements, while developing custom components when additional flexibility is necessary.
Working with Existing and Custom-Built Websites
Not every business uses WordPress, Shopify or another widely available platform. Some organizations rely on websites and applications developed specifically for their own needs.
These solutions can offer valuable flexibility, but maintaining or extending them may require understanding an existing codebase, its architecture and its integrations.
We can help with:
- Reviewing existing website architecture and source code.
- Understanding custom components, dependencies and integrations.
- Implementing new features in existing codebases.
- Improving performance, maintainability and code quality.
- Updating dependencies and addressing compatibility issues.
- Modernizing selected parts of an application without replacing the entire system.
- Evaluating whether to retain, refactor or migrate an existing solution.
- Creating tests and technical documentation to support future development.
A migration is not always necessary. Sometimes, improving the existing website is the most efficient and least disruptive option.
Unified Commerce: Connect Online and In-Store Shopping
For retailers selling through ecommerce, physical stores, marketplaces or mobile applications, a well-designed website is only one part of the customer experience. Customers expect reliable stock availability, consistent product information, connected payments and the freedom to shop, collect or return products through different channels.
Unified Commerce connects the systems, processes and data behind those experiences. We help assess existing systems, define integration requirements and implement or improve the connections between ecommerce platforms, point-of-sale (POS) systems, ERP, logistics, payment providers and customer-facing applications.
Core Unified Commerce Systems
- Order Management (OMS) and inventory availability: coordinate orders and available-to-promise stock across stores, warehouses and online channels. Depending on the inventory and fulfillment systems in place, order orchestration can support ship-from-store, intelligent fulfillment routing, buy online, pick up in-store (BOPIS), buy online, return in-store (BORIS) and endless-aisle ordering.
- Product Information Management (PIM): maintain, enrich and distribute consistent product descriptions, attributes, images, translations and other catalog content across ecommerce, marketplaces, apps and store systems. Product prices and promotions can be synchronized through the appropriate ERP or pricing engine rather than assumed to be managed by the PIM itself.
- Unified payments: connect online and in-store payment workflows, transaction references, refunds and financial reconciliation. Where supported by the provider and permitted by privacy requirements, shared payment identifiers can help link transactions across channels without exposing raw payment card data.
Connected Customer and Commercial Services
- Unified customer profiles, CRM and Customer Data Platforms (CDP): connect customer records, purchase histories, service interactions and preferences across channels, with appropriate identity resolution, access controls and consent management.
- Loyalty, rewards and gift cards: synchronize points, membership tiers, offers, balances and redemptions so customers can use eligible benefits online and in physical stores.
- Pricing and promotions: manage pricing rules, discounts, coupons and campaign eligibility consistently across ecommerce, apps and POS, while supporting channel-specific rules when required.
- Clienteling and assisted selling: equip store employees with access to product information, stock availability, order options and relevant customer information, subject to staff permissions and customer preferences.
- Unified analytics and Business Intelligence: combine ecommerce, POS, CRM, inventory and operational data to understand cross-channel performance, customer journeys, profitability and fulfillment quality. Cross-channel attribution depends on the identifiers and data that can lawfully and reliably be connected.
Other Capabilities That Complete the Experience
- Unified POS and checkout: connect store transactions, product catalogs, customer accounts, gift cards and payment workflows with digital channels.
- Returns, exchanges and reverse logistics: coordinate return authorization, eligibility, refunds and inventory updates regardless of the original sales channel.
- Fulfillment, shipping and store operations: integrate warehouse management, carriers, shipment tracking, delivery promises, stock transfers and store pickup.
- Product discovery and merchandising: connect search, recommendations, availability and merchandising rules to consistent product and commercial data.
- Integration architecture and data governance: design APIs, event-driven workflows, synchronization rules, monitoring and data ownership so business systems can work together reliably.
From Connected Systems to Practical Customer Experiences
A customer might buy online and collect in-store, return an online purchase at a physical location, order an unavailable size from another branch, or redeem the same loyalty benefits across channels. Each of these experiences depends on several systems working together, not on a single platform or feature.
Our approach is modular and business-led. We review the systems you already have, prioritize the experiences and operational improvements that matter, and determine which components should be integrated, extended or replaced. The goal is to improve customer experience, data consistency and operational efficiency without introducing unnecessary complexity.
Website, CMS and Ecommerce Migration
Web technologies evolve continuously. Outdated platforms, themes, plugins, dependencies and custom components can limit functionality, increase maintenance costs or create compatibility and security risks.
Whether migrating an online store, moving a corporate website to a new CMS or modernizing a custom-built application, careful planning is essential to reduce risks and preserve business continuity.
Our migration and upgrade services include:
- Platform migrations: moving between ecommerce platforms, CMS solutions or custom architectures.
- Platform upgrades: updating CMS, ecommerce software, themes, plugins, extensions and dependencies.
- Content and data migration: transferring pages, articles, media, products, customers and other records according to system capabilities and requirements.
- Custom application modernization: replacing obsolete components, refactoring code and adapting existing functionality.
- Design and functionality migration: preserving or improving the user experience when changing technologies.
- Technical SEO preservation: reviewing URLs, redirects, canonical tags, metadata, structured data and internal linking.
- Integration validation: checking connections with CRM, ERP, analytics, payment and marketing systems.
- Functional and visual testing: verifying critical workflows, page layouts and responsive behavior.
- Launch and rollback planning: preparing deployment, backups, validation and recovery procedures.
Whenever possible, we work with documented requirements, controlled changes and repeatable testing to reduce unexpected differences between the original and the updated website.
Conversion Rate Optimization: Sales and Lead Generation
Attracting more visitors is not always the most efficient way to generate more business. In many cases, substantial opportunities can be found by improving the experience of people already visiting your website.
Conversion Rate Optimization (CRO) applies to both ecommerce and lead generation websites.
For ecommerce, the objective may be to increase purchases, improve checkout completion or increase the value of transactions.
For corporate and lead generation websites, conversions may include contact requests, quotation enquiries, demo bookings, registrations or other qualified commercial actions.
Using digital analytics, behavioral analysis, usability research and experimentation, we identify and prioritize improvement opportunities.
We can help with:
- Landing page optimization: improving messaging, content hierarchy, calls to action and conversion paths.
- Lead generation forms: reducing friction in contact forms, quotation requests and registration processes.
- Ecommerce conversion: improving product discovery, product pages, carts and checkout flows.
- Navigation and information architecture: making products, services and relevant content easier to find.
- Mobile user experience: improving usability and conversion across mobile devices.
- Website performance: optimizing loading speed, responsiveness and Core Web Vitals.
- Technical SEO: addressing crawlability, indexing, metadata and other technical issues.
- Usability research: reviewing user behavior, friction points and feedback.
- A/B testing: designing and evaluating experiments to determine whether changes improve results.
- Conversion measurement: tracking relevant interactions and business outcomes through digital analytics.
The objective is to make it easier for visitors to find what they need, trust your business and complete the actions that matter.
Integrations, Analytics and Marketing Automation
A website rarely operates in isolation. It may need to exchange information with commercial, operational and marketing systems.
We can integrate ecommerce websites, CMS platforms and custom applications with external services to simplify processes and improve data availability.
Typical integrations include:
- CRM systems: sending enquiries, leads and customer information to commercial teams.
- Marketing automation: connecting forms, subscriptions and customer interactions with email marketing platforms.
- ERP, POS, OMS and PIM systems: exchanging product, inventory, order, in-store sales and operational information.
- Analytics and measurement: implementing events, conversion tracking and consistent data collection.
- APIs and external services: connecting custom functionality with third-party applications.
- Business reporting: making website and commercial data available for analysis and reporting.
For lead generation websites, connecting website interactions with CRM outcomes can help evaluate not only how many leads are generated, but also which enquiries progress into genuine business opportunities.
Maintenance and Continuous Improvement
Websites need to evolve as business requirements, technologies and user expectations change.
In addition to developing new projects, we help maintain and improve existing ecommerce platforms, CMS websites and custom-built applications.
Typical activities include:
- Troubleshooting technical issues and errors.
- Updating platforms, plugins, libraries and dependencies.
- Reviewing security-related updates and compatibility.
- Improving website speed and technical performance.
- Implementing new features and business requirements.
- Maintaining custom components and integrations.
- Testing functionality across browsers and devices.
- Reviewing usability, accessibility and conversion opportunities.
- Monitoring critical functionality after deployments.
- Improving technical documentation and testing procedures.
Our approach focuses on maintainability, measurable improvements and reducing the risks associated with website changes.
Ecommerce, CMS and Web Development Technologies
There is no single platform that fits every business. The right choice depends on commercial and content requirements, available resources, existing technology, integrations and long-term maintenance needs.
Some of the solutions we may evaluate include:
Ecommerce Platforms
- Shopify and Shopify Plus: hosted ecommerce development, customization and optimization.
- WooCommerce: ecommerce solutions built on WordPress.
- PrestaShop: ecommerce development, maintenance and migration.
- Magento / Adobe Commerce: solutions for advanced ecommerce and catalog requirements.
- Salesforce Commerce Cloud: enterprise commerce solutions with specific integration and architecture requirements.
CMS and Custom Web Development
- WordPress: corporate websites, content publishing, lead generation and customized web experiences.
- Drupal: content-driven websites with complex content structures and management requirements.
- Headless CMS solutions: architectures that separate content management from the presentation layer.
- Ruby, Ruby on Rails, Laravel and React: development, maintenance and modernization of custom websites and web applications.
- Custom and proprietary systems: websites built with other frameworks, APIs and internally developed content management systems.
In these projects, we assess the existing architecture before recommending whether to extend it, modernize selected components or migrate to another solution.
Our goal is not to introduce unnecessary complexity, but to choose the technology and development approach that best supports your business.
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for ecommerce stores, CMS websites and custom-built applications.
